Introduction

Face Reality Skincare is an award-winning acne brand dedicated to helping you get clear, healthy skin and making you feel your absolute best, through partnership with Certified Acne Experts. Our community of Certified Acne Experts are highly trained skincare professionals who are committed to providing life-changing results and celebrating people and their skin at every step of their journey.

Experts

Our Certified Acne Experts provide the best, holistic skincare guidance just for you. 

Products

Get a skincare routine unique to your acne and skin type with professional-grade products.

Results

Get long-term clear, healthy skin without harsh medications.

Starting The Business

Laura Cooksey

Laura Cooksey Co-founder

Laura Cooksey founded Face Reality in 2005. She had struggled with acne from her teens until her mid-thirties, at which point she finally found an esthetician who helped her get clear skin. This experience inspired her to become a licensed esthetician to help others achieve long-term clear skin in a safe, effective way. After practicing solo for 15 years, Laura opened an acne-only clinic in 2005. She then expanded her reach nationally and began a community of Certified Acne Experts whom she trained in her in her proven acne treatment protocol and began selling the Face Reality products to allow them to help their own clients achieve clear skin.

Leading with Compassion and Purpose

Jeremy Soine

Jeremy Soine Chief Executive Officer

Jeremy Soine, CEO of Face Reality Skincare, has spent his career building high-growth, disruptive consumer brands. Jeremy earned a BS in Economics at the University of Puget Sound, and later earned an MBA from the Booth School of Business at the University of Chicago. During his career, Jeremy has worked across all major functions—Sales, Marketing, Finance, and Operations, helping to shape his total organizational perspective. He has had broad industry experience in wine, food and many years in skincare. Jeremy joined Face Reality as CEO in 2020 with the goal of fostering long-term relationships with Acne Experts who are a crucial part of Face Reality’s mission to help as many people as possible experiencing acne achieve clear skin.

meet our other leaders

DEANNA FLEMING
Deanna Fleming Chief Revenue Officer
Chaz Dumas Chief Financial Officer
Kate Bowyer
Kate Kollerer VP of Operations & Technology
ANGELA RANDEV
Angela Randev Controller and VP of Finance
NANCY LEUNG
Nancy Leung VP of Product Development
Deanna Fleming Chief Revenue Officer

Originally from Ontario, Canada, Deanna has over 15 years of hands-on experience in Marketing, Trade Marketing, and Sales across consumer packaged goods and technical apparel industries, respectively. As VP of Marketing and E-Commerce, Deanna drives the development of Brand and Marketing strategies to help grow Face Reality Skincare as the #1 Professional Acne Brand, support our growing community of Certified Acne Experts, and help people experiencing acne find an effective, long-term solution.

Chaz Dumas Chief Financial Officer

A San Francisco Bay Area native, Chaz has spent over 20 years in Finance and Accounting with over 10 years focused on consumer products in the beauty industry.  He has a wealth of experience helping companies grow and is applying those learnings to help Face Reality do the same.   Chaz is a CPA, spending his public accounting years at the Big 4 firm, Ernst & Young.  He is also a UC Berkeley Alum, earning his bachelor’s degree from the Haas School of Business. 

Kate Kollerer VP of Operations & Technology

Kate is a UC Berkeley alum with extensive experience in Service, Product, Change Management and Business Operations. She started her career in Market Research and later ran a digital transformation initiative for a Financial Investment firm, but ultimately followed her passion for empowering small business owners to be more successful by delivering life changing experiences and results. With 16 years of experience in the skincare industry, Kate brings Face Reality a passion for helping estheticians expand their skincare knowledge and grow their business by helping their clients get clear.

Angela Randev Controller and VP of Finance

Angela holds a master's degree in Accounting and Financial Management and a bachelor's degree in Business Administration. With over 20 years of experience in leadership roles across various industries including (but not limited to) manufacturing and healthcare, she brings with her a wealth of expertise in process improvement and designing financial systems for rapid-growth companies and startups. Drawn to Face Reality’s purpose and passion for building an inclusive, supportive community, Angela joined the team with the goal of helping the company scale successfully and continue to improve overall efficiency.

Nancy Leung VP of Product Development

Nancy is a UC Berkeley alum who brings over 20 years of beauty industry experience with a focus on product development, strategy and brand management. Her experience includes strategy, formula, testing, packaging, and product marketing for various notable brands including Amyris/Biossance and Perricone MD. She is excited to strengthen and grow Face Reality through new products and protocols that support Acne Experts and their clients, and to solidify us as the professional brand of choice for treating all aspects of acne.

Learning From Our Experts

ALEX HERNÁNDEZ

Alex Hernández Lead Educator

Alex Hernández, a Licensed Esthetician for over 6 years, first joined Face Reality’s Clinic as an Acne Specialist, then became Lead Aesthetician, managed our Clinic and then assumed responsibility as Lead Educator. Alex oversees professional training, and develops Face Reality’s educational materials, protocols, and classes nationally. Alongside Laura Cooksey, owner and co-founder of Face Reality Skincare, she is an expert at educating both clients and professionals on the treatment of acne using Face Reality’s safe and effective personalized protocols.

BOARD OF DIRECTORS

Sonya Brown Chairwoman of the board
Patrick Romani Co-Founder and Board Member
Diane Goostree Board Member
Sonya Brown Chairwoman of the board

Sonya joined Norwest in 2011 and brings more than 20 years of investment experience to her role as General Partner and co-Head of the firm’s Growth Equity team. Sonya is focused on growth equity and buyouts investing across a wide range of sectors with a particular interest in consumer products and services, internet/eCommerce, retail, and business services.Sonya was previously at Summit Partners, a private equity firm with over $20 billion under management, where she worked for almost a decade in the Boston office and was responsible for leading the firm’s Consumer and Internet Industry Group in North America. Sonya was engaged in all aspects of the deal process including deal sourcing, due diligence, deal negotiations and board representation. Her most recent and past board directorships and investments include Aramsco (acquired by AEA Investors), Airborne Health (acquired by Schiff Nutrition), Physicians Formula (NASDAQ: FACE), Snap Fitness (acquired by TZP Group), and Sparta Systems (acquired by Thoma Bravo).Prior to joining Summit, Sonya was a founder and General Partner of iXL Ventures, where she oversaw the funding and growth of numerous internet companies. In addition, she was Vice President of Corporate Development for the parent company iXL Enterprises, Inc., one of the largest global web development companies at that time.Sonya sits on the advisory board of Harvard Business School’s California Research Center. She is an active speaker at numerous industry events and universities including ShopTalk, SXSW, theBoardlist, Harvard Business School, Stanford Business School and Northwestern University. She also contributes to Women’s Wear Daily and Forbes.Sonya holds a Bachelor of Science degree from Northwestern University and an MBA from Harvard Business School. In addition, she is a Chartered Financial Analyst.

Patrick Romani Co-Founder and Board Member

A Bay Area native, Patrick began his career in the food and hospitality industry, first selling restaurant supplies then leveling up to part-owner of Larry Blake’s Restaurant, a premier blues club in Northern California. Patrick left the restaurant and nightclub business after 26 years to open Face Reality Acne Clinic with Laura Cooksey in 2005. With the subsequent growth of the Clinic, Laura became a sought-after educator, and the pursuit of developing exceptional products, training, and support propelled Face Reality to where we are today.

Diane Goostree Board Member

Diane is a healthcare executive with over 30 years of experience in the aesthetic, pharmaceutical and medical device space. Most recently, she was CEO of ALASTIN Skincare, Inc., a professional skincare company in the physician space, taking it from inception in 2015 to eventual acquisition by Galderma in 2021. Subsequent to the merger with Galderma, she was appointed Chair of the Alastin Advisory Board.Prior to ALASTIN, she was CEO of Intrepid Therapeutics, a company that developed several NCEs (New Chemical Entities) in the prescription dermatology space from pre-IND through Phase 3. Ms. Goostree’s background in Chemical Engineering along with her MBA in Finance, her Business Development background and her experience in startup and larger companies, give her the ability to understand both the scientific and business considerations impacting company strategies. She supports diversity in companies and served for 6 years on the board of Athena San Diego, a non-profit organization that provides college scholarships to women high school students in STEM and provides opportunities for networking and support for executive women in the STEM field. Ms. Goostree has a BS degree in Chemical Engineering from University of Kansas, and an MBA in Finance from UMKC.